Assess the significance of the rapid colonisation of Africa on Coursework

Assess the significance of the rapid colonisation of Africa on international relations in years 1884-1904 - Coursework Example More specifically, the period of analysis which is a focal point of this discussion is the period of 1884-1904 which can be identified as the point of commencement of the colonization process. As stated previously, colonization marked the beginning of a period which saw the incorporation of Africa with the dynamics of the structural elements which were present on the global political stage at the time. Even though, this integration can be traced back to the events which took place in the late nineteenth century, the structural dependency which was acquired by African nations from their European colonizers continues to exist in the present scenario.3Given this observation, a critical question which is relevant to the discussion regarding the significance of African colonization on international relations, addresses the notion of the structure that was granted by Africa’s European colonizers to its society. Before, the process of colonization had begun; the international law did not view Africa as the ideal res publica for in the eyes of the European guild of nations the continent was merely res nullias and therefore, open for the execution of Europe authority and display of tremendous power.4Perhaps, the most fundamental event which expounds upon the effects of the rapid African colonization on the dynamics of global relations is that of the Berlin Conference, 1884, the proceedings of which dictated the regulations surrounding the partition of the African continent.5While, the tenets of the conference aimed to suggest a proposal for granting the European powers with a part of Africa’s land, the ownership of which was still maintained by Africans on specific grounds, it must be noted that the proposals that were addressed in the meeting had a long term impact on the relations of European states. More importantly, the event which took place in Berlin in 1884 enhanced Germany’s stance as a colonial empire.6 In order to execute the recommendatio ns of the Berlin Conference in a suitable manner, the meeting proposed the approval of pact which was termed as the â€Å"Protection of Friendship† to be agreed by the existing leaders of African lands and European statesmen to grant the latter with access to the former’s territories.7This observation leads to the discussion regarding the presence of international relations between the colonized nation and the colonizer. With regards to the autonomy and decision making rights that were granted to African colonies, it can be claimed that the political structure which was allowed to subsist in the nations was hollow and weak. For one, the political dependence of African states marred them from establishing a state of sovereignty and disallowed

The growth of new media has changed the way media products are Essay

The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet, - Essay Example To understand this further, I supplement my discussion with reference from combined cognitive behavioral theory in communication and mass media. In this essay, I will be discussing the importance of cognitive and behavioral approach in creating a successful message direct to the audience, which must have been the case Apple used in order to generate future substantial market share particularly in urban populations in Asia. In this paper, I am able to argue that the advancement of effective communication channel from the new media creates a successful integration of information, which makes cognitive and behavioral appeal so appealing and effective. Cognitive and Behavioral theory Cognitive and behavioral theories have their focus on psychology of individuals. Marketing products is remarkably about trying to understand customers’ behaviors, especially on their buying behaviors. These are all observable activities that marketers for many years considered important information pr ior to creating product or service offerings. These can all be measured or observed as behavioral psychology focuses on observable behaviors (Feldman, 2006). However, down deeper in understanding what are the things going on prior to a certain behavior, some experts believe that customers or people in general have internal mental processes, so this is the point of cognitive theory (Feldman, 2006). One therefore could not be able to understand the internal mental processes within a person, unless a certain behavior which is believed to be a certain output is observed. Marketers for many years have tried to understand the complex human behavior in order to integrate product or service offerings that have messages to make sense with its target audience when already out in the market. However, today, companies like Apple Incorporated have been trying to create a need for their product and service offerings for the belief that there must be something unconscious needs in everyone that re quire to be unleashed, which could only be realized when a person finally would come to consider seeing something to motivate such unconsciousness. Sigmund Freud believed that our behavior is motivated by the unconscious, a part of us that we are not actually aware (Feldman, 2006). Apple Incorporated in its goal to innovate possibilities tries to impress us with its fresh innovation. We can actually live without smartphones, but Apple is trying to reach such unconsciousness in us, by creating it to a point that we must live to a necessary luxury. Apple is therefore successful in creating a need for its product offerings, as its innovation has become one of the leading products out in the market today. Apple therefore has been successful in reaching the unconscious part in its prospective and target customers, in a way that could be proven from the actual behavior of consumers towards its product offerings, but this could be applicable in other parts of the world somewhere, for the m ean time. In Asia, the potential market such as Indonesia and India are still price conscious and would be willing to invest in products that could satisfy such criterion, but it cannot be denied Apple has become a personal choice even if the price of its offerings was not comparable to other related products in its industry (Arakali and Master, 2012). In this case, I am trying to construct the idea